i believe in the power of creative intelligence™
to invent better solutions to new problems & needs
my mission is to ‘do better’
by creating breakthrough ‘positive impact’ for business, brands & innovation
design-led thinking is in my DNA
the theory & practice applied to do better business, brands, systems & products
think different, with creative intelligence™
Creative intelligence is the ability to invent solutions to new problems. It often requires thinking in unique or unusual ways, sometimes in collaboration with others, but also as a solo exercise.
It’s different from pure creativity which generates new & original ideas. The added intelligence means grappling with the inherent complexity and barriers an idea may contain & moving it forward to a solution.
Whether you have a focus on short term delivery or a long term strategy, creative intelligence can help you do better. It can challenge group think, bring valuable outside perspectives in & provide alternative ways to move forward. Applied properly, it supports leadership behaviours of clarity, simplicity, inspiration & direction.
It’s quite rare to find it alive & kicking within business – but it’s perfectly suited to strategic direction, innovation, new brand creation & design-led thinking – the things that are likely to secure an organisation’s healthy fiscal future.
Look for people who:
– question assumptions
– actively define & re-define problems
– are comfortable with ambiguity
– personally grow through re-invention & change
– are comfortable learning from mistakes
– persevere through the inevitable obstacles of enterprise
– are happy to take sensible risks