brand-building for sustained growth & stronger emotional connection
Mission & purpose
Clarify the real reason your brand should exist
Mission
Define your mission, convert it to action
Purpose
Define your brand purpose, to communicate to
internal & external audiences
Essence & architecture
Capture & organise your brand components
Esssence
Get to the essence of your brand
Summarise for internal & agency guidance
Architecture
Organise brands, ranges and/or products
Ensure business benefit(s), test with consumers
Truth & personality
Define your brand difference & how you show up in the world
Truth
Uncover or re-frame your brand truth
Personality
Amplify your difference with look & feel, words & actions
Assets and guidelines
Give others the tools and advice to help make your brand fly
Assets
Define & capture key brand assetts
Refine & craft for on-line & offline
Guidelines
Create guidelines for usage
Online, living reference for markets to deploy
Design thinking is baked in. Not so much a service, more like what you get as standard when working with me on anything. I’m a trained product designer, with over 35 years experience of applying design-led thinking across global & local brands. I can help to advise, plan and direct design workstreams – moving effortlessly between the visual, digital, tactile & experiential
Creative Strategy
The creative magic that delivers to the strategic logic
Brand Experience
Go beyond awareness, recognition & transaction
Visual Identity
Be coherent & consistent on-line & offline
Design-led thinking
People-first, needs-based, function & seduction
Creative problem solving
Use creativity to solve business and marketing challenges